ABM in 2024:
How It’s Changed

The strategy and tactics for Account-Based Marketing (ABM) have evolved more in the last six months than in any equivalent period.

On-demand content coming soon...

• Tech Stack: New technologies have expanded the potential tech stack to choose from. What tools are needed to have vs nice to have?

• Targeting & Advertising: Great ABM campaigns are fueled by the ability to target effectively. We will explore how to build your account list, and run effective advertising campaigns to reach them.

• Reporting: Measuring the true impact of ABM campaigns is never straightforward. We cover the different reporting methods and tools you can leverage to understand lift and ROI.