On-demand webinar coming soon I ABM in 2024: How it's changed 👀

The Sam & Ben Monthly Retro

Want to get under the hood of how decisions are actually made? The wins, the fck ups and everything in between? We have the content for you … if you can call it content.

In this monthly catch-up, Sam chats with Ben to discuss what happened last month and what’s ahead for the next. They’ll get into the detail and lift the veil on how things actually work when scaling marketing. Sam is Ben’s former manager, and now Ben is Sam’s agency’s client. The dynamics are unique, which allows for candid, open conversation.

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On Demand

ABX 101: Inside Parabola’s account-based “everything” approach

This month we focus on all things ABX. We cover Parabola’s renewed ABX approach - the strategies, the tactics, the reporting and the investments.

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On Demand

One year as Head of Marketing: What I learned

In this episode, Ben reflects on his first year at Parabola. He shares what he would do differently and his top 3 lessons around speed, pipeline tactics and communication.

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On Demand

Parabola’s rebrand: Lessons learned in creating Parabola's new brand identity

In this episode, we reflect on the launch of Parabola's new brand identity. We cover what went well, what could have gone better, and what the team would do differently next time. We discuss how to execute a successful launch and make it customer-focused.

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On Demand

Navigating brand activation and the evolution of B2B paid marketing

In this episode, uncover the tactics behind successful brand activation, strategic growth, and the evolution of B2B paid marketing over the last year and how to drive success.

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On Demand

Building momentum: Strategic updates, new hire and hitting short term targets

In this episode, we get an update on website and positioning efforts at Parabola, insights into their plans for the new content and community hire, and get tactical on short-term wins.

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On Demand

Less is more: Parabola’s strategic marketing bets in 2024

Discover how Parabola plans to achieve growth in 2024 by prioritizing positioning, a new website, and boosting their pipeline.